Viral marketing is used to take advantage of both the Internet and social networks and follows the principles of how a virus spreads.
This marketing strategy need not be confined to the Internet but it is here where it is most potent because of the speed at which messages are sent and interchanged through email, blogs, [...]

Apple Computer has become famous by utilizing networks to connect them with their customers. If you turn on a TV today, you might very well see their famous “Get a Mac” ads which contrast their products with more traditional, PC-based Windows machines. Toward the end of the ads, their iconic Apple logo shows up followed [...]